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Wednesday, September 2, 2009

Whom You Know Kicks off our coverage of CHOCHENG highlighting his new uptown Atelier and Spring/Summer 2010 show

Cho Cheng inherited his love of fashion from his grandmother, Betty Char-Nuis Yan, the acclaimed couturier who founded the famed Betty Couture at the Peninsula Hotel in Hong Kong in 1960. Whom You Know thinks that is just the best as if you are an avid reader, you know that is Peachy Deegan's grandmother up at the top of the page drinking with her sister and friends in Manhattan in the 1940's, and her name was Bette too.

An alumnus of New York City’s Parsons School of Design, Cho Cheng’s talent was recognized when awarded the Golden Thimble Award in acknowledgement of his graduate collection. Cho Cheng founded his eponymous fashion house, CHOCHENG in 2007, in dedication to his grandmother’s vision and her hallmark superb tailoring, but with a fresh, modern sensibility that encompasses both couture and ready-to-wear collections. In March 2008, Cho Cheng was named one of China’s leading fashion designers – recognition shared with fellow native sons Derek Lam, Peter Som and Phillip Lim.

Cho Cheng debuted his ready-to-wear Fall/Winter 2009 collection at Mercedes-Benz Fashion Week in February 2009. In June 2009, Cho Cheng celebrated the opening of his first Atelier on New York’s Upper East Side which has become a shopping haven for his discerning clientele. Cho Cheng will present his Spring/Summer 2010 Collection which he describes as “a whimsical potpourri of the Japanese obi, Federico Fellini and Holly Golightly” at Bryant Park on Thursday, September 17, 2009. We love love love Holly Golightly at Whom You Know and you can check out our review of Breakfast at Tiffany's in Read This.

Pairing the essence of modern dressing with the allure of old-world couture, CHOCHENG designs are for the woman who embraces timeless and effortless elegance, appealing to everyone from the ingénue to her mother. Cho Cheng provides a skillful hand in creating apparel that is not only singular but flattering and wearable. Utilizing his background in couture to create easily wearable ready-to-wear collections, Cho Cheng incorporates a youthful flair into his designs resulting in an effortless transition from day to evening wear. His designs which incorporate exquisite detailing, luxurious fabrics and impeccable fit, have become a signature of the CHOCHENG aesthetic.

CHOCHENG has an elite following, from celebrities to socialites to prominent businesswomen. He also has been heralded as master of red carpet glamour, dressing notable actresses as well as an international social set including Goldie Hawn, Nicole Kidman, Marcia Gay Harden, Bebe Neuwirth, Phyllis Newman, Nancy Reagan, Maggie Rizer and Tinsley Mortimer. Perhaps Peachy Deegan will put a little Chocheng in her step shortly too!

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