All Columns in Alphabetical Order


Monday, June 20, 2011

Cancer Survivors Celebrated Beauty with eSalon.com

In Honor of Susan G. Komen for the Cure Los Angeles County and National Cancer Survivor Day Cancer Survivors Celebrated Their Beauty at “Hair Color For A Cure”, Sponsored by eSalon.com and The Parlour on 3rd

eSalon.com, an online-based at home hair-coloring system, hosted the first “Hair Color For A Cure” event on Tuesday, June 7, 2011 at The Parlour on 3rd in West Hollywood. Cancer Survivors were treated to a day of beauty with a complimentary hair color and styling by eSalon’s Color Director, Estelle Baumhauer, and the Parlour’s team of professional hair stylists. The event honored Susan G. Komen for the Cure Los Angeles County and National Cancer Survivor Day.

Each guest ordered her own custom-formulated, salon-quality hair color provided by eSalon.com and had a complete hair makeover at the Parlour, while sipping mimosas and snacking on cupcakes. Pia James, a three-time breast Cancer survivor and guest at Hair Color For A Cure event, said, “I had a great time and absolutely love my hair!!! I can’t tell you how many compliments I’ve received and now I have a great place to purchase my color from and a new stylist for my cuts. Cancer has done such a number on me physically and emotionally, but I gained a much needed boost of confidence.”

Breast Cancer Survivor and guest at the event, Louise Kirst-Kaye, said, “I feel quite lovely and appreciate the talent, time and kindness of everyone at The Parlour on 3rd. The colorist and hair stylist were fantastic! I thoroughly enjoyed my day and I walked away feeling beautiful not only with my hair but within too.”

Internationally recognized, Paris-trained eSalon.com Color Director Estelle Baumhauer said, “There is nothing more fulfilling than seeing my clients happy with their results. This day was even more special since many of the women are still growing their hair back. To see them glowing and with a big smile on their face made the day so rewarding for me and the other stylists. I am so happy we were able to make these women feel special and beautiful after all that they have been through.”

To see images of this event please click here




About eSalon.com:
eSalon offers professional quality, custom blended haircolor, for at-home application, ordered and customized via the Internet. Their revolutionary service bridges the gap between the expensive salon colorist and the traditional hair color box. eSalon was named “One of the Forces Driving Change in 2011” by Entrepreneur Magazine and was also featured in the Los Angeles Business Journal, Health Magazine, Good Housekeeping, Women’s Wear Daily, C Magazine, and others.

For more information on eSalon, please visit:http://www.ballantinesbiz.com/green/ESalon_haircolor_091310.html

About Susan G. Komen for the Cure:
Susan G. Komen for the Cure® is the world’s largest grassroots network of breast cancer survivors and activists. The Los Angeles County Affiliate was founded in 1996 and has raised $8.5 million to date for advocacy, education and outreach, and community grants. Komen is unique in that 75% of the net proceeds stay in the communities where they were raised. The other 25% of funds go to national research. An average of $1 million in research funds comes back to LA County and is awarded to a number of local research facilities.

About The Parlour on 3rd:
The Parlour on 3rd is located on West 3rd Street between La Cienega Boulevard and Crescent Heights Boulevard. Learn more about eSalon’s custom made products or place an order at www.esalon.com.

Back to TOP