#ProductAlert #ParisPeachy #FrancePeachy #KeepingFranceonTop Rue de la Paix by #IsabeyParfums Since 1924 Earns Our Highest Recommendation #PanougeGroup Earns Whom You Know's Highest Recommendation
It's not who you know, it's WHOM YOU KNOW and we have known Panouge Group since 2009 when we first featured Jacques Fath. In 2009 no one was writing online except for a few people like Peachy, few brands had websites and Bernard Naim wanted to work with us then before Peachy even knew how to tweet, nevermind have a Twitter account which you all know is X today. This year, the Panouge Group of Paris, France has had hit after hit with Jacques Fath, Perle Rare, and Masaki.
Today, we are thrilled to present Isabey Parfums, another fabulous, historic hit since 1924! The only thing we don't like is that we missed their 100th anniversary last year!
Specifically, Rue de la Paix in all of its peachy glory has earned it a spot in another column, A Peachy by any other name does smell as Sweet. Bien sur (of course, learn French, silly!), this is Shakespeare-inspired by the name and it is for everything at all that is PEACHY but of course perfume might fit the bill best. The bright sophistication of Rue de la Paix is summer perfection that will elevate your day from day to night. The name translates to "Peace Street" and your inner peace will improve your olfactory sense aspect of your entire day. Your allure has never been greater and it has earned our highest recommendation!
TOP NOTES
Peach, Italian Bergamot Essence
HEART NOTES
Ylang-ylang Essence, Ylang-ylang Absolute, Jasmine Absolute, Tuberose, Narcissus, Lily
BASE NOTES
Absolute Balsam of Peru, Musks, Sandalwood, Vanilla, Papyrus Essence, Resinoid Benzoin
The Fragrance
Rue de la Paix by Isabey Paris is a sparkling white floral fragrance. It is a luxurious perfume that celebrates the Maison’s 100th anniversary. For this momentous occasion, Isabey has introduced a new scent to its Eau de Parfum collection. Rue de la Paix exudes elegance and timeless beauty in a rich, floral composition.
Rue de la Paix by Isabey:
The fragrance is a masterful composition of noble materials, particularly featuring a bold bouquet of white flowers, including Narcissus, Tuberose, Lily, and Jasmine. Initially, the perfume opens with a juicy, realistic Peach note, adding a modern twist to the classic floral arrangement. This initial burst is followed by a sensual heart of intense floral notes, gradually blending into a rich, woody base with hints of Papyrus. Altogether, it creates a truly white floral fragrance, a signature of Isabey.
“Rue de la Paix combines the most beautiful flower essences with a playful and modern touch of Peach, evoking the effervescence of a glass of champagne. Moreover, its sophisticated trail pays homage to the floral notes of the 1920s and thus leaves a refined imprint reminiscent of an armful of flower petals, which seduces and enchants.” – Patrice Revillard, perfumer
In addition, the elegant presentation features a transparent bottle with silver hues and a cap adorned with Isabey’s signature purple ribbon. The timeless design of the coffret reflects the brand’s DNA and craftsmanship, preserved by Creative Director Rania Naim. Ultimately, Rue de la Paix pays tribute to Isabey’s legacy, blending chic and contemporary notes to create a truly luxurious perfume.
Natural Spray Eau de Parfum: 50ml / 1.7 oz
Perfumer : Patrice Revillard from Maelstrom
The Art of the Creation
The Making of Rue de la Paix with perfumer, Patrice Revillard
In crafting Rue de la Paix, perfumer Patrice Revillard aimed to encapsulate the essence of Maison Isabey and its illustrious heritage. The result is a vibrant white floral fragrance—a true signature of Isabey—that beautifully harmonizes modern elegance with timeless sophistication.
The exquisite blend of natural ingredients, including jasmine and ylang extracts, creates complexity, while the signature papyrus essence adds a unique depth to this captivating perfume.
“A fruity Peach note was incorporated in the composition, symbolizing the effervescence, like in a glass of champagne, very uplifting, very sparkling.”
The Story
Since 1924, Isabey has embodied a unique olfactory heritage, consistently exuding timeless refinement and elegance. Thus, to celebrate this prestigious 100th-year anniversary, an exceptional fragrance was essential.
The name Rue de la Paix recalls the street where Isabey’s very first boutique opened in Paris in 1924, marking the beginning of a grand saga. Moreover, this fragrance not only celebrates a century of excellence but also bridges the historical and modern aspects of the Maison, encapsulating its journey through a scent that is both intense and sophisticated while simultaneously adding a touch of mystery and magic to its trail.
