#ProductAlert #InauguralReview #IvyBeauty #Etlee #TwilightBloom & #SparklingRose #EaudeParfum Recommended by @ManhattanPeachy
Etlee (stylized as etleé or ETLEÉ) perfume is owned by Ivy Enterprises, Inc. (also operating as Ivy Beauty), a U.S.-based beauty products company.
Key Details
Trademark and Ownership: Ivy Enterprises, Inc. filed the ETLEÉ trademark application on August 30, 2024 (Serial Number 98725952) for fragrances, perfumes, perfumery, and related products. It remains the current trademark owner and manufacturer.
Company Leadership: Hee J Chang serves as President of Ivy Enterprises, Inc. The company is based in Port Washington, New York, and has a portfolio of beauty brands and products (e.g., under KISS USA and IVY BEAUTY lines). Its website for etleé products is ivyusa.com.
Brand Background: etleé is a newer fragrance line (launched around 2025) featuring eau de parfums with up to 20% fragrance concentration, formulated in Korea. It offers three collections—Inspired (reinterpretations of iconic scents), Blend (layerable pairings), and Single (focused single-note scents)—emphasizing everyday luxury, layering, and “scents to illuminate your everyday.”
The name draws from French words étoile (star) and atelier (workshop/studio).
Whom You Know found no evidence of authentic French origins.
The official brand site (etlee.com) focuses on the poetic story and product experience without naming individual founders. It gained popularity in Korea (including a collaboration/endorsement with the K-pop group NMIXX) and is sold through beauty retailers and online platforms.
Twilight Bloom is a popular Eau de Parfum from the etleé (Etlee) fragrance line by Ivy Enterprises, Inc. (Ivy Beauty). It belongs to the brand’s Inspired Collection, which offers reinterpretations of iconic luxury scents.
It is directly inspired by Carolina Herrera Good Girl (often abbreviated CH Good Girl), a well-known warm, sensual floral-gourmand fragrance. etleé’s version captures a similar essence but is positioned as an accessible, everyday luxury option with premium Korean formulation. The brand describes it with the evocative tagline “When night falls, the heart opens.” It blends sweetness and sensuality in a refined, delicate floral profile that feels elegant and memorable without being overpowering—ideal for daily wear or special occasions.
Scent Profile
Fragrance Family: Floral (with gourmand elements). Notes (consistent across official product pages and listings):Top Notes: Almond, Citrus Notes (often described as opening with a warm, sweet nutty-creaminess).
Heart Notes: Jasmine, Tuberose, Rose, Iris (sometimes with orange blossom for a blooming floral heart).
Base Notes: Vanilla, Amber, Sandalwood, Tonka Bean, Patchouli (with cocoa often noted for depth and richness).
Formulation: Expertly crafted in Korea with premium ingredients.
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Sparkling Rose is a vibrant Eau de Parfum in the etleé (Etlee) fragrance collection by Ivy Enterprises, Inc. (Ivy Beauty). It belongs to the Inspired Collection, which features reinterpretations of iconic luxury scents.
It draws direct inspiration from Parfums de Marly Delina (often simply called Delina), a popular rose-centric fragrance known for its elegant, fruity-floral profile. etleé’s version emphasizes a “sparkling,” fresh, and awakening quality with a tart fruity opening that transitions into a graceful, refined rose heart and warm base. The brand describes it as: “lychee and rhubarb open with a fresh, tart sparkle that awakens the senses. Rose and peony bloom at the heart, settling into warm cashmere woods, musk, and vanilla for a graceful, refined finish.” It’s positioned as an Oriental Floral scent—elegant, vibrant, and versatile for everyday wear or special moments, with a bright, effervescent character that feels celebratory and feminine yet approachable.
Scent Profile and NotesFragrance Family: Floral – Oriental Floral.
Pyramid (from the official product page):Top Notes: Lychee, Rhubarb, Bergamot (fresh, tart, sparkling fruity-citrus burst).
Heart Notes: Rose, Peony, Musk (blooming floral heart with a soft, elegant rose focus).
Base Notes: Musk, Vanilla, Cedarwood (warm, graceful woody-vanilla dry-down with cashmere-like softness)
Formulation: Expertly crafted in Korea with premium ingredients.
